Bay of Islands Destination Marketing
FHNL have taken an active roll in the strategic marketing of the Bay of Islands by direct involvement in the tourism sector through Port Opua and the property assets in Paihia. Working closely with Fullers, Waitangi Trust, Explore and Copthorne has been a catalyst in pulling major operators in the area together. By pooling their resources and marketing budget it has allowed FNHL the opportunity to generate a far greater impact than individual operators conducting their own smaller individual campaigns. A new destination marketing campaign is being coordinated for the tourism season.
FNHL is also working in its capacity as a member of the Tourism Development Group.
FNHL has identified the importance of creating a strong domestic events calendar to drive tourism numbers to the Far North, increasing revenue across all sectors of the local economy.
Several new national and international events have been secured including:
- NZ and Australian National Power Boat Championship
- Tall Ships Race from Australia
- Bay of Islands Ocean Swim
- Southern Hemisphere Bathtub Racing
FNHL are advising all existing event holders in the Far North how to maximize revenue, advertising, improve marketing, web presence and assisting them to manage and promote with business and marketing plan input.
The Twin Coast Cycle Trail crosses all events and activities in the area allowing FNHL to showcase the whole of the Far North.
Kaitaia Tertiary Educational Campus
Currently the education providers in Kaitaia are dispersed, operating out of unsuitable portacom-type buildings with no open common areas which have little appeal to students and do not create the right environment to encourage learning and attendance. FNHL plans to create an integrated educational campus that focuses all the various education providers on the old council office site at Redan Road, Kaitaia. This will create significant cost efficiencies, with shared reception, shared classrooms, reduced maintenance and operating costs and increased revenue. Creating a proper campus environment in a landscaped setting with a main road frontage and profile will increase the number of students.
By co-locating together, a full comprehensive range of classes and courses can be offered on site, bringing all the students together and creating the right type of environment to encourage greater attendance.
Using the landscaped area at the rear will allow the facility to create a campus feel and allow students to engage with each other in a pleasant open air setting.
The buildings will be completely refurbished around the requirements of each provider.
A single education campus will generate more appeal and greater awareness of what is available within the district and has significant economic benefits.
Stage 1 has been completed and occupied by Kiwidotcom. Stage 2 will see North Tec teaching classes from January 2014.